Bally: Bally

Brand

Bally

Date

Jan 2026

Description

Bally presents a fashion campaign captured across urban settings that highlight the brand's latest collection. The imagery channels a classic editorial aesthetic, utilizing natural light to accentuate architectural textures and clean, European streetscapes. The series features a man and a woman in various interactions, from posed moments in front of retail storefronts to candid, street-level walks. Wardrobe styling by Hanna Malomedova defines the look throughout the campaign, emphasizing tailored blazers, patterned dresses, and structured accessories. The work employs a monochrome palette in select frames, creating a retro tone that contrasts with the vibrant, earthy tones of the daylight photography.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Background

Street

Context

Advertising Campaign

Associated creatives

Hanna MalomedovaWardrobe Stylist

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Bally: Bally

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