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Man and woman standing outside a Bally store entrance with grey stone exterior architecture
Man holding shopping bags embraces a woman in a sleeveless dress beside an open vintage black car on an urban street.
A man and a woman walking together down a city street beside a vintage black car holding Bally shopping bags
Man and woman standing outside a Bally store entrance with grey stone exterior architecture
Man holding shopping bags embraces a woman in a sleeveless dress beside an open vintage black car on an urban street.
A man and a woman walking together down a city street beside a vintage black car holding Bally shopping bags

Bally Bally 2026

About

Bally presents a fashion campaign captured across urban settings that highlight the brand's latest collection. The imagery channels a classic editorial aesthetic, utilizing natural light to accentuate architectural textures and clean, European streetscapes. The series features a man and a woman in various interactions, from posed moments in front of retail storefronts to candid, street-level walks. Wardrobe styling by Hanna Malomedova defines the look throughout the campaign, emphasizing tailored blazers, patterned dresses, and structured accessories. The work employs a monochrome palette in select frames, creating a retro tone that contrasts with the vibrant, earthy tones of the daylight photography.

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