Arket
Arket Summer
Brand
ProjectArket Summer
Date
Jun 2024
Description
The Arket Summer campaign features a collection of fashion photography capturing intimate, sun-drenched moments in coastal and meadow settings. Photographer Nikki McClarron employs bright natural light and warm earth tones to emphasize the seasonal texture of the collection, with styling by Columbine Smille focusing on knitwear and minimalist silhouettes. The imagery utilizes organic compositions and soft-focus backgrounds to create a serene aesthetic. Featuring models Klara Kristin, Sarah Hernandez, and Fransiska Paula, the campaign leans into a commercial and editorial approach to highlight the apparel within its intended outdoor environment.
Style
Vertical, Warm, Editorial
Techniques
Natural light
Industries
High Street Fashion
Color
Cream
Context
Advertising Campaign
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