Arket

Sep 2024

The Arket Fall 24 campaign introduces the brand’s latest seasonal collection through a series of refined, location-based portraits. Shot outdoors, the imagery leans into a minimalist aesthetic, utilizing natural light and historical stone architecture to provide a neutral backdrop for the structured, menswear-inspired silhouettes. The series features model Saskia de Brauw, captured in a range of candid and posed movements across cobblestone squares and public spaces. The work emphasizes clean tailoring, earth tones, and precise layering, documented through an editorial lens that prioritizes texture and form. Photographer Xavier Casanueva led the visual execution, working alongside fashion stylist Columbine Smille to showcase the season's focus on functional elegance. The project also features casting by Alexandra Sandberg and makeup artistry by Regina Törnwall, maintaining a consistent, understated visual language throughout the campaign.

Editorial, Vertical, Clean

Natural light

High Street Fashion

Advertising Campaign