The Arket Fall 24 campaign introduces a seasonal collection defined by its focus on structured silhouettes and contemporary tailoring. Set against a backdrop of historic stone architecture and public squares, the series emphasizes the interplay between minimalist fashion and textured, urban environments.
Photographer Xavier Casanueva captures the collection through an editorial lens, utilizing natural light and analogue film techniques to achieve a candid, authentic atmosphere. The campaign features model Saskia de Brauw, styled by Columbine Smille, highlighting the versatility of the brand's menswear-inspired womenswear. With makeup by Regina Törnwall and casting by Alexandra Sandberg, the project maintains a clean, cohesive visual language across both portraits and product-focused compositions.
