Arket

Feb 2025

Soft Transitions for Arket is a fashion editorial series that prioritizes tactile materiality and clean, minimalist composition. Across a series of portraits and product stills, the campaign showcases a seasonal collection through soft, even lighting that emphasizes the density of wool knits, the grain of embossed leather, and the structure of woven accessories. The series features art direction by Elena Becker and photography by Pauline Suzor, who utilize a palette of neutral and pastel seamless backgrounds to highlight the silhouette of the garments. With makeup by Regina Törnwall, the aesthetic remains grounded in an editorial, vertical format that balances portraiture with commercial product focus.

Editorial, Vertical, Clean

Natural light

High Street Fashion

White Seamless

Lookbook