Arket
ARKET Real Denim Campaign
Brand
ProjectARKET Real Denim Campaign
Date
Aug 2025
Description
The ARKET Real Denim campaign showcases the brand's latest menswear collection through a series of portraits captured by photographer Paw Gissel. The project highlights a modern, clean aesthetic, emphasising the tactile quality of cotton and denim fabrics through the use of natural light. Featuring model Bodhi Heeck, the imagery moves between urban architectural settings and controlled studio compositions. The styling, led by Isabelle Thiry and Tereza Ortiz, explores layered silhouettes that integrate classic denim with knitwear and formal accessories. Hair styling by Josefin Gligic provides a sharp finish to the editorial-style execution of the work.
Style
Vertical, Clean
Techniques
Natural light
Industries
Menswear
Color
Pure White
Context
Advertising Campaign
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