The ARKET Real Denim campaign showcases the brand's latest menswear collection through a series of editorial and commercial portraits. Photographed by Paw Gissel, the imagery captures a modern, clean aesthetic by utilizing soft natural light to emphasize the tactile textures of denim, cotton, and knit fabrics.
Featuring model Bodhi Heeck, the campaign leans into a layered, classic style with thoughtful coordination by fashion editors Isabelle Thiry and Tereza Ortiz. Hair styling by Josefin Gligic complements the minimalist urban setting, which focuses on architectural backdrops and muted tones to highlight the seasonal apparel.
