The Arket Summer Edit presents a sun-drenched exploration of coastal leisure, captured through a lens of raw, organic textures. Photographed by Laura Jane Coulson, the editorial campaign leans into a relaxed, aspirational aesthetic, utilizing the rugged topography of rocky shores and open waters to frame the season’s collection.
The series features a tactile approach to fashion photography, blending clean, minimalist apparel with the natural environments of the beach. Helga Burrill leads the styling, incorporating vivid red accents and striped patterns that contrast against the deep blues of the ocean and earth-toned terrain. The imagery, which frequently utilizes analogue film and warm, natural light, emphasizes a sense of spontaneity and seaside ease.
Collaborating on the shoot, hair stylist Sarah Jo Palmer and makeup artist Rebecca Wordingham maintained a natural, polished look for models Emmi Freeman and Mariana Goncalves, further grounding the project in a refined yet authentic tone.
