Arket

May 2025

The Arket Summer Edit is a fashion campaign that captures a relaxed coastal atmosphere through a series of editorial portraits. Photographed by Laura Jane Coulson, the imagery leans into a raw, sun-drenched aesthetic, using rugged rock formations and beach settings to ground the collection in natural textures. The campaign balances lifestyle portraiture with tactile product photography, often employing analogue film to enhance the warm, saturated tones of the seaside environment. Styling by Helga Burrill highlights a clean, seasonal wardrobe of striped swimwear, knitwear, and vibrant red accents, paired with minimalist accessories. The look is completed by hair styling from Sarah Jo Palmer and natural makeup by Rebecca Wordingham, focusing on a sun-kissed, effortless appearance. The production features models Emmi Freeman and Mariana Goncalves, set against the clear horizons and shifting daylight of the coast.

Editorial, Vertical, Warm

Natural light, Analogue / film

High Street Fashion

Advertising Campaign