Arket: Late Summer Dressing

Jul 2025

For their Late Summer Dressing collection, Arket presents a fashion editorial campaign that leans into clean, minimalist aesthetics. Through a series of studio-based portraits and still-life imagery, the project emphasizes natural textures and relaxed tailoring. Photographer Xavier Casanueva employs soft, directional natural light to highlight the crisp fabric details of the collection. The imagery features models Nora Attal and Sanggun Lee in coordinated, monochrome ensembles, utilizing generous negative space and a neutral, warm color palette to establish a calm, contemporary editorial tone. Hair styling is provided by Henrik Haue, completing the understated look of the campaign.

Editorial, Vertical, Clean

White Seamless

Lookbook