Arket
Late Summer Dressing
Brand
ProjectLate Summer Dressing
Date
Jul 2025
Description
The Late Summer Dressing campaign for Arket presents a curated selection of apparel through a minimalist, editorial lens. Photographed by Xavier Casanueva, the series leans into clean studio aesthetics and soft, natural light to highlight the textures of knitwear, leather, and cotton. The work balances commercial product shots with portraits of models Nora Attal and Sanggun Lee. The imagery maintains a calm, contemporary atmosphere through generous negative space and a disciplined use of hard and soft directional lighting. Hair styling by Henrik Haue complements the collection's focus on structured, relaxed tailoring.
Style
Editorial, Vertical, Clean
Industries
High Street Fashion
Color
Jet Black
Background
White Seamless
Context
Lookbook
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