Arket

May 2026

For the Arket Men's S/S26 collection, the brand leans into a refined exploration of coastal minimalism and contemporary utility. Titled Surf at Bay of Biscay, this fashion campaign distills the essence of modern menswear through a lens of quiet sophistication. Photographer Thomas Cooksey captures a sequence of portraits that oscillate between controlled studio environments and stark, sun-drenched architectural backdrops. By utilizing a blend of natural light and precise studio strobe setups, the imagery emphasizes the tactile quality of the collection, from fine-gauge knit polos to durable denim and layered flannel overshirts. Fashion editor and stylist Zara Zachrisson orchestrates an aesthetic that feels both approachable and aspirational, favoring clean lines and a neutral palette that allows the interplay of fabric textures to take center stage. Casting director Nathan Couzins brings a grounded presence to the project, with model Valentin Humbroich embodying the collection’s casual, relaxed demeanor. Whether the subject is framed against a rough-hewn concrete wall or a minimalist studio backdrop, the editorial execution remains consistent in its dedication to a clean, understated visual language. This series serves as a masterclass in editorial portraiture, demonstrating how simple styling choices and thoughtful location selection can elevate everyday staples into high-end, aspirational lifestyle imagery that remains true to the Scandinavian heritage of the Arket brand.

Lifestyle, Editorial, Vertical

Natural light

Luxury Fashion Houses, Fashion