The Arket Garden SS25 campaign is a fashion editorial series that grounds the collection in lush, organic settings. Utilizing natural light and earthy tones, the imagery emphasizes movement and the tactile quality of the garments against a backdrop of dense foliage and natural water features.
Photographer Laura Jane Coulson captures model Nazarit Machin in a range of outdoor environments, from wooded areas to open grassy fields. The execution relies on a consistent editorial approach that leans into the interplay of warm sunlight and clean, minimalist styling.
Stylist Helga Burrill provides a relaxed aesthetic, with hair styling by Sarah Jo Palmer and makeup by Rebecca Wordingham. The campaign documentation utilizes analogue film and golden hour lighting to enhance the organic atmosphere.
