Arket: Garden SS25 Campaign
May 2025
The Arket Garden SS25 campaign is a fashion editorial series that grounds the collection in lush, organic settings. Utilizing natural light and earthy tones, the imagery emphasizes movement and the tactile quality of the garments against a backdrop of dense foliage and natural water features. Photographer Laura Jane Coulson captures model Nazarit Machin in a range of outdoor environments, from wooded areas to open grassy fields. The execution relies on a consistent editorial approach that leans into the interplay of warm sunlight and clean, minimalist styling. Stylist Helga Burrill provides a relaxed aesthetic, with hair styling by Sarah Jo Palmer and makeup by Rebecca Wordingham. The campaign documentation utilizes analogue film and golden hour lighting to enhance the organic atmosphere.
Editorial, Vertical, Clean
Natural light
Advertising Campaign, Lookbook
