Arket
Garden SS25 Campaign
May 2025
The Garden SS25 campaign from Arket embraces an outdoor, organic aesthetic, grounding the seasonal collection within lush, natural environments. Captured through a candid lens, the imagery leans into the interplay of textures—from ancient, rough-barked trees to the soft drape of lightweight fabrics—all illuminated by consistent natural light. Photographer Laura Jane Coulson leads the visual narrative, which features model Nazarit Machin moving through foliage and grassy fields. The editorial styling by Helga Burrill emphasizes minimalist, relaxed tailoring, while hair styling by Sarah Jo Palmer and makeup by Rebecca Wordingham maintain a clean, understated aesthetic. These portraits utilize analogue film and warm, golden hour lighting to underscore the collection's focus on fluid movement and earthy tones.
Editorial, Vertical, Clean
Natural light
High Street Fashion
Advertising Campaign, Lookbook
