Aldi
IQ Test shorts 1
Brand
ProjectIQ Test shorts 1
Date
Apr 2026
Description
Aldi brings a focused approach to the grocery retail experience in this commercial campaign, highlighting checkout efficiency and shopper strategy. The project centers on a dialogue-driven narrative that breaks down common supermarket habits within a live-action setting. Produced with a clean, commercial aesthetic, the spot utilizes vertical framing and graphic text overlays to communicate its message. The creative direction was handled by Bastion, with sound design and music production by MassiveMusic Sydney and media support provided by Digitas ANZ.
Style
Vertical, Commercial, Clean
Industries
Grocery
Color
Espresso
Denim
Background
Retail Store
Context
Social Media / Short Form Video
Associated creatives
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