Aldi
It's Not Complicated
Jan 2026
Aldi's 'It's Not Complicated' campaign highlights the brand's organic chopped tomatoes through a series of surreal and humorous vignettes. The narrative shifts from a polished studio product showcase to eccentric outdoor scenes, featuring a tuxedo-clad diner and a landscape of performers dressed as tomatoes, before grounding the experience in a traditional supermarket aisle. The project utilizes high-end live-action techniques, characterized by vivid colour grading and dynamic framing. The execution leans into a warm, saturated aesthetic that balances absurdist visuals with the familiar retail context of the food and beverage sector.
Humorous, Horizontal, Commercial, Saturated, Warm
CPG / Packaged Food
White Seamless
TVC / TV Commercial
