Aldi showcases its mobile grocery shopping experience in this vertical commercial spot. The project features an older woman navigating the brand's digital app within a domestic setting, captured with live-action technique during golden hour to maintain a warm, relatable aesthetic.
Developed in collaboration with Bastion, the campaign utilizes a conversational approach to highlight app functionality. MassiveMusic Sydney handled the sound production, while Digitas ANZ managed the media execution for the digital-first format.
