Aldi
IQ Test shorts 2
Brand
ProjectIQ Test shorts 2
Date
Apr 2026
Description
Aldi showcases its mobile grocery shopping experience in this vertical commercial spot. The project features an older woman navigating the brand's digital app within a domestic setting, captured with live-action technique during golden hour to maintain a warm, relatable aesthetic. Developed in collaboration with Bastion, the campaign utilizes a conversational approach to highlight app functionality. MassiveMusic Sydney handled the sound production, while Digitas ANZ managed the media execution for the digital-first format.
Style
Vertical, Commercial, Golden Hour
Industries
Restaurants
Color
Navy
Beige
Olive
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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