Aldi presents the 'IQ Test' commercial, a retail campaign featuring the brand's 'Special Buys' ambassadors, Paul and Vicki. The spot captures the pair at home and in-store, using playful graphic overlays to highlight the value proposition of the supermarket's rotating product range.
The project was developed by agency Bastion, with sound design and music production handled by MassiveMusic Sydney and media strategy led by Digitas ANZ. The production utilizes a clean, live-action technique to translate the duo's personality for a broadcast commercial format.
