Aldi
Go A Little Extra
Brand
ProjectGo A Little Extra
Date
May 2026
Description
The 'Go A Little Extra' campaign for Aldi centres on the collective effort of preparing a festive holiday meal. The narrative follows a family as they navigate the kitchen, from seasoning a turkey to mixing ingredients and assembling decorations, capturing the preparation process in a domestic setting. Produced by Good Oil with creative oversight from BMF Sydney, the spot utilises live-action technique to ground the story in a familiar, home-based environment. The visual execution relies on natural indoor lighting and a warm, golden hour palette to establish a consistent, inviting atmosphere.
Style
Horizontal, Commercial, Warm, Golden Hour
Industries
CPG / Packaged Food
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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