Aldi
Go A Little Extra
Brand
ProjectGo A Little Extra
Date
May 2026
Description
Aldi leans into the festive season with 'Go A Little Extra,' a commercial project that captures the collaborative spirit of holiday meal preparation. The film observes a family navigating the kitchen, from seasoning a turkey to mixing ingredients and crafting seasonal decor, grounding the narrative in a relatable domestic environment. Developed by BMF Sydney with production support from Good Oil, the spot utilizes live-action techniques to emphasize the preparation of a large family dinner. The cinematography makes consistent use of warm, golden hour lighting to establish a cozy tone within the home settings.
Style
Horizontal, Commercial, Warm, Golden Hour
Industries
CPG / Packaged Food
Background
Living Room
Context
TVC / TV Commercial
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