Aldi
XMAS
Brand
ProjectXMAS
Date
Jan 2026
Description
For their Christmas campaign, Aldi presents a cinematic look at the rituals of the holiday season. The project leans into warm, tactile details, moving through a series of domestic vignettes that highlight the preparation of a festive meal and the assembly of seasonal decorations. Developed by agency Antoni with production from LE BERG and MAGIC Vilnius, the spot utilizes a slow-motion technique to emphasize the sensory nature of the imagery, from slicing roasted meats to the mechanical precision of a music box.
Style
Horizontal, Cinematic, Warm, Golden Hour
Techniques
Slow motion
Industries
Grocery
Event
Christmas
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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