Aldi: Go A Little Extra This Christmas
Brand
Date
Jan 2024
Description
The Aldi holiday campaign, 'Go A Little Extra This Christmas,' depicts the collaborative spirit of seasonal home preparation. Directed by Hamish Rothwell, the film moves through domestic scenes ranging from quiet moments of connection to active kitchen sessions focused on meal assembly and craft-making. Shot with a cinematic, live-action approach, the narrative emphasizes collaborative family dynamics within warm, sunlit environments. The production highlights the preparation of traditional holiday meals and decorations, leaning into a naturalistic visual style.
Style
Horizontal, Cinematic, Warm
Techniques
Natural light
Industries
Background
Living Room
Context
TVC / TV Commercial
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