Ulla Johnson Pre-Fall 2025 Campaign 2024

Description

This image from the Ulla Johnson Pre-Fall 2025 campaign was photographed by Annemarieke Van Drimmelen with styling by April Hughes. The scene features two models posing within a warmly lit interior set with soft, diffused lighting and earthy tones. The foreground model wears a patterned olive blouse and matching trousers while holding a distinctive curved handbag. The background model stands in profile wearing a long patterned dress. Casting was directed by Anita Bitton.

Style

Editorial, Vertical, Warm, Gritty

Techniques

Natural light

Industries

Designer Fashion

Color

Background

Set-dressed

Context

Advertising Campaign