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Brand
Ulla Johnson
ProjectPre-Fall 2025 Campaign
Two models wearing patterned dresses posed against crumpled paper backdrops in a fashion campaign

Ulla Johnson Pre-Fall 2025 Campaign 2024

Associated creatives

Ulla Johnson
Ulla JohnsonDesigner
Annemarieke Van Drimmelen
Annemarieke Van DrimmelenPhotographer
April Hughes
April HughesFashion Editor/Stylist
Anita Bitton
Anita BittonCasting Director
Marte Mei van Haaster
Marte Mei van HaasterModel
Nyakong Chan
Nyakong ChanModel
Rayssa Medeiros
Rayssa MedeirosModel

Tags

two models in patterned dressestwo modelspatterned dressesmodel in patterned dresswoman in dress

Description

This image is part of the Ulla Johnson Pre-Fall 2025 campaign, photographed by Annemarieke Van Drimmelen with styling by April Hughes. Two models are captured against textured, light-colored paper backdrops, wearing lightweight patterned dresses. The composition employs soft, natural lighting that emphasizes the flowing fabrics and gentle textures of the garments. The overall aesthetic is ethereal and editorial, focusing on fluid movement and delicate details within a minimalist studio environment.