Ulla Johnson Pre-Fall 2025 Campaign 2024

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This fashion editorial image for the Ulla Johnson Pre-Fall 2025 campaign was photographed by Annemarieke Van Drimmelen with styling by April Hughes. A model poses within a studio setting framed by soft, large-scale drapes of sage green and cream fabric. The subject wears a dark sleeveless maxi dress accented with intricate lace paneling and dark pointed-toe mules. The composition uses vertical lines and soft, natural lighting to create an intimate, atmospheric mood.