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Model wearing a patterned striped jacket with fringe detail and dark patterned trousers against a textured background.

Ulla Johnson Pre-Fall 2025 Campaign 2024

About

This portrait from the Ulla Johnson Pre-Fall 2025 campaign is photographed by Annemarieke Van Drimmelen with styling by April Hughes and casting by Anita Bitton. The subject stands against a textured pale backdrop wearing an intricately patterned tailored jacket featuring vertical stripes, dotted detailing, and a prominent fringed hemline paired with patterned dark trousers. The composition employs a vertical framing with soft, directional lighting that highlights the detailed textures of the garments. The mood is refined and atmospheric, capturing the distinct aesthetic of the collection.

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Background

Textured Backdrop

Context

Advertising Campaign