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Model standing on a pedestal wearing a white lace dress against a crumpled cream backdrop.

Ulla Johnson Pre-Fall 2025 Campaign 2024

About

This fashion editorial image from the Ulla Johnson Pre-Fall 2025 campaign features a black model posing on a dark rectangular pedestal. She wears an intricate white sleeveless lace dress with textured floral patterns, her hand placed on her hip. The background consists of a creased, neutral-toned fabric sweep that diffuses the soft lighting throughout the composition. The photograph was captured by Annemarieke Van Drimmelen with styling by April Hughes.

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Background

Textured Backdrop

Context

Advertising Campaign