Ulla Johnson Pre-Fall 2025 Campaign 2024

Description

This image is part of the Pre-Fall 2025 campaign for Ulla Johnson, photographed by Annemarieke Van Drimmelen with styling by April Hughes and casting by Anita Bitton. The scene features models Marte Mei van Haaster, Nyakong Chan, and Rayssa Medeiros in an artfully lit studio environment with draped fabrics and a large textured architectural prop. The foreground model wears a patterned maxi dress and leans gracefully against a sculptural white form. In the background, a second figure moves away in a coordinating patterned outfit. The color palette incorporates muted tones with soft directional lighting creating gentle shadows across the composition.

Style

Editorial, Vertical, Desaturated

Industries

Luxury Fashion Houses

Color

Background

White Seamless

Context

Advertising Campaign