A.P.C.: A.P.C. Summer 2025

Jul 2025

The A.P.C. Summer 2025 campaign serves as a study in coastal ease and tactile textures. Captured by photographer Diego Vourakis, the visuals lean into a clean, minimalist aesthetic, alternating between sun-drenched editorial portraiture and sharp commercial still-life compositions. Creative directors Juan Duque and Nima Habibzadeh coordinate a narrative of relaxed summer living, utilizing natural light to emphasize the grain of leathers, the weave of knitwear, and the structure of classic denim. Fashion styling by Britt Layton anchors the collection in a grounded, seasonal palette, while hair by Nero and makeup by Lilly Pollan maintain a polished, effortless finish. The imagery maintains a consistent graphic identity through centered typography, balancing high-key studio environments with the raw, pebbled landscapes of the shoreline.