A.P.C.

Jul 2025

The A.P.C. Summer 2025 campaign leans into a tactile, coastal aesthetic, capturing the collection’s focus on denim and knitwear through a minimalist lens. Photographed by Diego Vourakis, the visuals move between sun-drenched editorial portraits and sharp product still lifes, utilizing hard natural light to emphasize the textures of raw textiles and grained leather. The project exudes a relaxed, seasonal mood, framing subjects against rocky shorelines and calm ocean horizons. Creative direction by Juan Duque and Nima Habibzadeh ensures a cohesive visual language, underscored by clean typography and a refined, airy composition. Styling by Britt Layton highlights the versatility of the apparel, while hair by Nero and makeup by Lilly Pollan maintain a natural, sun-kissed finish throughout the imagery.