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  • ·A.P.C. Summer 2025 Seaside Beach Towel Campaign
Brand
A.P.C.
ProjectA.P.C. Summer 2025
Shirtless man with head covered by a dark terry cloth towel standing outdoors against an ocean backdrop with white A.P.C. typography.

A.P.C. A.P.C. Summer 2025 2025

Associated creatives

Diego Vourakis
Diego VourakisPhotographer
Juan Duque
Juan DuqueCreative Director
Nima Habibzadeh
Nima HabibzadehCreative Director
Britt Layton
Britt LaytonFashion Editor/Stylist
Nero
NeroHair Stylist
Lilly Pollan
Lilly PollanMakeup Artist

Tags

shirtless man with towelshirtless manman with towel on headdark navy beach towelnavy beach towelterry cloth towelbeach towelterrycloth towel

Description

Captured for the A.P.C. Summer 2025 campaign, this photograph depicts a shirtless man positioned with his back to the camera, his head cloaked in a dark navy terry cloth towel. The shot is captured in bright natural daylight, framing the subject against an out-of-focus background of the open ocean and a clear sky. A bold white 'A.P.C.' logo is centered across the draped towel. Photography is by Diego Vourakis, with creative direction by Juan Duque and Nima Habibzadeh, and styling by Britt Layton.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Typography, Natural light

Industries

Designer Fashion

Color

Navy (60%)

Background

Ocean

Context

Advertising Campaign