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Brand
A.P.C.
ProjectA.P.C. Summer 2025
Top-down view of a red mesh Mary Jane flat on a neutral background with white A.P.C. logo text overlay.

A.P.C. A.P.C. Summer 2025 2025

Associated creatives

Diego Vourakis
Diego VourakisPhotographer
Juan Duque
Juan DuqueCreative Director
Nima Habibzadeh
Nima HabibzadehCreative Director
Britt Layton
Britt LaytonFashion Editor/Stylist
Nero
NeroHair Stylist
Lilly Pollan
Lilly PollanMakeup Artist

Tags

red mesh ballet flatred mesh shoered ballet flatmesh mary jane shoered mary janemesh flatred footwear

Description

An overhead still life composition showcases a single red open-weave mesh Mary Jane flat placed vertically against a pale neutral background. Hard directional lighting produces a distinct, crisp shadow that emphasizes the honeycomb texture and silhouette of the shoe. The white logo typography 'A.P.C.' overlays the center of the frame, representing the brand's Summer 2025 campaign photographed by Diego Vourakis with creative direction by Juan Duque and Nima Habibzadeh.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Typography, Hard Light

Industries

Footwear

Color

Scarlet (80%)
Pure White (20%)

Background

Coloured Seamless, Civic Building

Context

Advertising Campaign