A.P.C.
Featured A.P.C. projects
This week's top A.P.C. projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project A.P.C. · A.P.C. GOLF SPRING SUMMER 26
The A.P.C. Golf Spring Summer 26 collection campaign masterfully bridges the gap between technical sportswear and elevated fashion, presenting an aesthetic that feels both athletic and inherently Parisian. Through a series of carefully composed portraits and lifestyle shots, photographer Valentin Hennequin captures the collection’s clean lines and contemporary design, leaning into the brand's signature minimalist DNA. The visual narrative utilizes a mix of natural light and studio strobe techniques to emphasize the rich textures of the knit fabrics and the thoughtful color-blocking of the apparel. Whether set against the backdrop of a tennis court, a seamless studio, or a muted indoor facility, the imagery maintains a cohesive, editorial minimalism that positions the pieces as versatile staples rather than purely functional golf gear. Featuring model Ezaim Cabo, the campaign leverages a palette of sage grey, navy, and vibrant accents, perfectly balancing professional performance wear with off-course sophistication. By framing the models with subtle athletic props, the project successfully anchors the high-end garments in a tangible sporting context. Ultimately, the work reads as a study in poise and precision, where the deliberate focus on material quality and coordinated styling serves to redefine the aesthetic expectations of modern, design-led sportswear for an evolving, style-conscious audience.
Project A.P.C. · A.P.C. Denim 2025 Collection
The A.P.C. Denim 2025 collection campaign features a series of editorial portraits that explore the tactile nature of the brand’s signature fabric. Photographer Bruno Staub captures the range across diverse environments, from quiet indoor settings to raw outdoor landscapes, utilizing natural light to emphasise textures and washes. Fashion editor Charlotte Collet styles the collection with an emphasis on structure and daily utility, featuring model Tes Linnenkoper. The visuals lean into an aesthetic defined by monochrome palettes and clean compositions, with select shots employing analogue film techniques to build visual depth. Hair styling by Marion Anée and makeup by Manu Kopp frame the subjects with a focus on natural, understated detail.
Project A.P.C. · A.P.C. Summer 2025
The A.P.C. Summer 2025 campaign serves as a study in coastal ease and tactile textures. Captured by photographer Diego Vourakis, the visuals lean into a clean, minimalist aesthetic, alternating between sun-drenched editorial portraiture and sharp commercial still-life compositions. Creative directors Juan Duque and Nima Habibzadeh coordinate a narrative of relaxed summer living, utilizing natural light to emphasize the grain of leathers, the weave of knitwear, and the structure of classic denim. Fashion styling by Britt Layton anchors the collection in a grounded, seasonal palette, while hair by Nero and makeup by Lilly Pollan maintain a polished, effortless finish. The imagery maintains a consistent graphic identity through centered typography, balancing high-key studio environments with the raw, pebbled landscapes of the shoreline.
Project A.P.C. · A.P.C F/W24 Edit
The A.P.C. F/W24 Edit presents a refined approach to seasonal fashion, balancing commercial product stills with intimate editorial portraiture. Across the campaign, the imagery leans into a minimalist aesthetic, utilizing bright, even studio lighting to emphasize tactile fabric textures—from raw indigo denim and structured leather goods to soft knitwear. Photographer and creative director Diego Vourakis, working alongside creative directors Juan Duque and Nima Habibzadeh, establishes a consistent visual language that centers on clean lines and a neutral palette. Supporting the imagery, fashion editor Britt Layton focuses on layered styling, while set designer Robert Doran provides a series of uncluttered, seamless environments. Makeup artist Lilly Pollan rounds out the team, ensuring the editorial compositions maintain a subtle, focused polish.
Project A.P.C. · A.P.C. x Anastasia Barbieri 2025 Collection
A.P.C. partners with creative director Anastasia Barbieri for the 2025 collection, a fashion campaign that highlights minimalist tailoring and architectural interiors. Captured by photographer Mikael Jansson, the series places model Malgosia Bela within classic, sun-drenched settings that feature herringbone flooring and ornate fireplace mantles. The project channels a clean, editorial aesthetic, utilizing natural light to emphasize the structured silhouettes of the garments. With fashion styling by Anastasia Barbieri, the collection showcases a refined focus on wardrobe staples including denim jumpsuits, double-breasted blazers, and button-down shirts, with hair styling by Kalle Eklund and makeup by Karin Westerlund.
Project A.P.C. · APC Pre-Fall 26
A.P.C. presents the Pre-Fall 26 collection through a series of minimalist studio portraits captured by photographer Stanislas Motz Neidhart. The editorial imagery focuses on clean lines and structured silhouettes, highlighting the season's tactile focus on rich leathers, woven wools, and brushed knits. Styled by Ludivine Poiblanc and featuring model Svetlana Lethelier, the campaign utilizes soft, directional studio lighting to emphasize texture and tailoring. Casting directed by Julia Lange, the project maintains an understated aesthetic, consistent with the brand's approach to contemporary designer fashion.
Project A.P.C. · A.P.C DENIM : The Marks We Make
True to the heritage of French luxury fashion houses, the latest campaign for A.P.C. titled The Marks We Make offers a masterclass in understated elegance and timeless texture. Photographer Tim El Kaïm captures the essence of the brand through a series of high-contrast black and white images that prioritize raw authenticity over excess. By centering the subject against a clean, minimalist white background, the work leans into an editorial sensibility that feels both intimate and iconic. Model Alex Shibaeva embodies the casual confidence intrinsic to the collection, wearing vintage-wash denim that serves as the visual anchor of the narrative. The collaboration benefits significantly from the sharp eye of fashion editor and stylist Ludivine Poiblanc, whose choices emphasize the tactile interplay between a heavy ribbed knit and the structured drape of A.P.C. denim. Utilizing soft, natural light, the portraiture highlights the character of the worn fabrics, effectively positioning the clothing as an extension of the wearer’s own personal history. With meticulous grooming by hair stylist Ramona Eschbach and makeup artist Anthony Preel, the aesthetic remains grounded in a classic, refined portrait style that avoids artifice. This project serves as a compelling reminder that in the world of high fashion, the most resonant statements are often those defined by their simplicity, precision, and an unwavering commitment to the foundational elements of style.
Project A.P.C. · A.P.C. Spring Summer 2026 Lookbook
For its Spring Summer 2026 collection, luxury fashion house A.P.C. leans into a narrative of deliberate restraint, stripping back the noise to focus on the essential architecture of modern dressing. Captured through the lens of photographers Philippine Chaumont and Agathe Zaerpour, the lookbook serves as a masterclass in editorial minimalism. By utilizing soft, diffused natural light and a consistent off-white studio backdrop, the imagery allows the high-quality textures of cotton, canvas, and knitwear to take center stage. The styling by Ludivine Poiblanc emphasizes clean lines and relaxed proportions, grounding the collection in a sense of timeless wearability. Models Charlize Van Hissenhoven and Nizar Marzouki embody the brand's understated ethos, their neutral expressions and candid, contemplative poses reinforcing a mood of quiet sophistication. With hair by Kalle Eklund and makeup by Manu Kopp maintaining a fresh, stripped-back aesthetic, the campaign feels both authentic and aspirational. This commercial portrait series succeeds by prioritizing the tactile nature of the garments over decorative excess, reflecting the core identity of A.P.C. while providing a polished, high-definition look at the season’s silhouettes. Every frame is designed to highlight the intersection of functional design and artistic composition, ensuring that the focus remains firmly on the precise cut and fabric quality that define the brand's enduring appeal in the global fashion industry.
Project A.P.C. · The Fall Uniform - F/W 25 Campaign
A.P.C. presents 'The Fall Uniform,' a seasonal campaign for their F/W 25 menswear collection. Captured in a clean studio environment, the series highlights the brand’s focus on staple garments and layered silhouettes. The photography, led by Venetia Scott, utilizes soft light to define the woven textures of the seasonal overshirts and denim. Scott also oversaw the fashion styling, pairing plaid outerwear with classic straight-leg denim to create a functional wardrobe look. Featuring model Felix Clark, the campaign leans into a minimalist aesthetic to present the collection.
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