A.P.C. A.P.C. Summer 2025 2025

Description

A close-up fashion campaign image for A.P.C. Summer 2025, photographed by Diego Vourakis. The subject wears a vibrant red textured knit sweater layered over an untucked white collared shirt with turned-up cuffs, paired with white lace-trimmed eyelet briefs that reveal the midriff. Hands are raised toward the chest in an adjusting gesture. The brand name A.P.C. is centered across the red knitwear in bold white capital letters. Creative direction was led by Juan Duque and Nima Habibzadeh, with fashion styling by Britt Layton, hair by Nero, and makeup by Lilly Pollan.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Typography, Soft Light

Industries

Designer Fashion

Color

Context

Advertising Campaign