Brand
ProjectA.P.C. Summer 2025

A.P.C. A.P.C. Summer 2025 2025
Associated creatives
Tags
Description
A close-up studio shot from the A.P.C. Summer 2025 collection captures a cropped view of a model's torso with crossed arms. The subject wears classic blue wash denim jeans slightly unbuttoned at the top, revealing an off-white branded elastic waistband beneath. A textured navy and white striped knit shirt is lifted slightly above the waist under direct, warm daylight. High contrast shadows define the contours of the arms, denim texture, and ribbed knitwear.
Style
Vertical, Commercial, Warm, Clean
Techniques
Hard Light
Industries
Designer Fashion
Color
Denim (40%)
Navy (30%)
Off-White (20%)
Context
Advertising Campaign