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  • ·A.P.C. Summer 2025 Denim and Knitwear Campaign
Close-up of a person wearing blue denim jeans and an off-white waistband under a navy striped knit with crossed arms.

A.P.C. A.P.C. Summer 2025 2025

Associated creatives

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Description

A close-up studio shot from the A.P.C. Summer 2025 collection captures a cropped view of a model's torso with crossed arms. The subject wears classic blue wash denim jeans slightly unbuttoned at the top, revealing an off-white branded elastic waistband beneath. A textured navy and white striped knit shirt is lifted slightly above the waist under direct, warm daylight. High contrast shadows define the contours of the arms, denim texture, and ribbed knitwear.

Style

Vertical, Commercial, Warm, Clean

Techniques

Hard Light

Industries

Designer Fashion

Color

Denim (40%)
Navy (30%)
Off-White (20%)

Context

Advertising Campaign