A.P.C.: A.P.C. Denim 2025 Collection

Aug 2025

The A.P.C. Denim 2025 collection campaign features a series of editorial portraits that explore the tactile nature of the brand’s signature fabric. Photographer Bruno Staub captures the range across diverse environments, from quiet indoor settings to raw outdoor landscapes, utilizing natural light to emphasise textures and washes. Fashion editor Charlotte Collet styles the collection with an emphasis on structure and daily utility, featuring model Tes Linnenkoper. The visuals lean into an aesthetic defined by monochrome palettes and clean compositions, with select shots employing analogue film techniques to build visual depth. Hair styling by Marion Anée and makeup by Manu Kopp frame the subjects with a focus on natural, understated detail.

Editorial, Vertical

Natural light

Advertising Campaign