A.P.C.
A.P.C. Denim 2025 Collection
Brand
ProjectA.P.C. Denim 2025 Collection
Date
Aug 2025
Description
A.P.C. presents their 2025 Denim Collection through a series of editorial portraits. Photographed by Bruno Staub, the campaign balances raw, natural textures with classic, structured silhouettes. The series features model Tes Linnenkoper, styled by Charlotte Collet with hair by Marion Anée and makeup by Manu Kopp. The execution leverages natural light to emphasize the denim washes and fabric details, spanning both monochrome and color compositions. From candid outdoor settings to playful interiors, the imagery utilizes analogue/film techniques and clean framing to highlight the collection's focus on essential denim construction.
Style
Editorial, Vertical
Techniques
Natural light
Context
Advertising Campaign
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