A.P.C. A.P.C. Summer 2025 2025

Description

Shot by photographer Diego Vourakis with creative direction by Juan Duque and Nima Habibzadeh for the A.P.C. Summer 2025 campaign, this close-up image captures a subject wearing a textured navy blue short-sleeve knit polo shirt. The subject gently lifts the hem of the knit to reveal their midriff under direct natural sunlight. Bold white A.P.C. branding is centered across the composition. In the background, calm deep blue ocean waters meet a bright coastal sky. Fashion styling by Britt Layton emphasizes the tactile weave and rich dark tone of the knitwear piece.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Background

Ocean

Context

Advertising Campaign