Brand
ProjectA.P.C. Summer 2025

A.P.C. A.P.C. Summer 2025 2025
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Description
A close profile view captures a model reaching upward under bright sunlight for the A.P.C. Summer 2025 campaign, photographed by Diego Vourakis. The subject wears a structured dark blue denim bucket hat featuring detailed orange contrast stitching and an embroidered pocket detail. Bold white branding text sits prominently across the lower-center frame against a clear, pale sky background. Directed by Juan Duque and Nima Habibzadeh with styling by Britt Layton, the composition utilizes hard natural daylight and sharp casting shadows.