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  • ·A.P.C. Summer 2025 Denim Bucket Hat Campaign
Brand
A.P.C.
ProjectA.P.C. Summer 2025
Low-angle profile of a person wearing a dark denim bucket hat with orange stitching against a clear pale blue sky.

A.P.C. A.P.C. Summer 2025 2025

Associated creatives

Diego Vourakis
Diego VourakisPhotographer
Juan Duque
Juan DuqueCreative Director
Nima Habibzadeh
Nima HabibzadehCreative Director
Britt Layton
Britt LaytonFashion Editor/Stylist
Nero
NeroHair Stylist
Lilly Pollan
Lilly PollanMakeup Artist

Tags

denim bucket hatbucket hatdark denim hatraw denim hatcontrast stitch bucket hat

Description

A close profile view captures a model reaching upward under bright sunlight for the A.P.C. Summer 2025 campaign, photographed by Diego Vourakis. The subject wears a structured dark blue denim bucket hat featuring detailed orange contrast stitching and an embroidered pocket detail. Bold white branding text sits prominently across the lower-center frame against a clear, pale sky background. Directed by Juan Duque and Nima Habibzadeh with styling by Britt Layton, the composition utilizes hard natural daylight and sharp casting shadows.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Hard Light

Industries

Designer Fashion

Color

Denim (80%)

Background

Clear Sky

Context

Advertising Campaign