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  • ·A.P.C. Summer 2025 Campaign by Diego Vourakis
Brand
A.P.C.
ProjectA.P.C. Summer 2025
Model standing outdoors wearing a long sleeveless white button-up shirt against an ocean backdrop with the A.P.C. logo overlay.

A.P.C. A.P.C. Summer 2025 2025

Associated creatives

Diego Vourakis
Diego VourakisPhotographer
Juan Duque
Juan DuqueCreative Director
Nima Habibzadeh
Nima HabibzadehCreative Director
Britt Layton
Britt LaytonFashion Editor/Stylist
Nero
NeroHair Stylist
Lilly Pollan
Lilly PollanMakeup Artist

Tags

sleeveless button up shirtsleeveless shirtlong white shirtwhite shirt dressshirt dresswoman in white shirtwoman outdoors

Description

A campaign image from the A.P.C. Summer 2025 project photographed by Diego Vourakis, with creative direction by Juan Duque and Nima Habibzadeh, styling by Britt Layton, hair by Nero, and makeup by Lilly Pollan. A model with dark curly hair is framed in natural daylight wearing an unbuttoned, sleeveless long white collared shirt over matching bottoms. The serene blue sea and shoreline create a soft natural backdrop behind the subject, with the brand's bold white A.P.C. typography rendered across the center of the composition.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Natural light

Industries

Designer Fashion

Color

Off-White (70%)
Jet Black (20%)

Background

Ocean

Context

Advertising Campaign