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  • ·A.P.C. Summer 2025 Leather Tote Bag Campaign
Brand
A.P.C.
ProjectA.P.C. Summer 2025
Brown leather tote bag sitting on a white plastic chair on a pebble beach with the ocean behind it.

A.P.C. A.P.C. Summer 2025 2025

Associated creatives

Diego Vourakis
Diego VourakisPhotographer
Juan Duque
Juan DuqueCreative Director
Nima Habibzadeh
Nima HabibzadehCreative Director
Britt Layton
Britt LaytonFashion Editor/Stylist
Nero
NeroHair Stylist
Lilly Pollan
Lilly PollanMakeup Artist

Tags

brown leather tote bagbrown tote bagleather tote bagbrown leather bagleather handbagwhite plastic chairwhite lawn chair

Description

A brown grained leather tote bag rests centered on a white plastic chair positioned on a pebble beach by the sea. The bright summer daylight casts soft directional shadows across the textured leather surface and chair frame. In the background, calm blue ocean water stretches toward a soft horizon line under a pale sky. Bold white logo typography sits across the center of the bag.

Style

Vertical, Commercial, Warm, Clean

Techniques

Natural light

Industries

Bags & Accessories

Color

Rust (60%)
Off-White (40%)

Background

Rocky Coast

Context

Advertising Campaign