The A.P.C. F/W24 Edit presents a refined approach to seasonal fashion, balancing commercial product stills with intimate editorial portraiture. Across the campaign, the imagery leans into a minimalist aesthetic, utilizing bright, even studio lighting to emphasize tactile fabric textures—from raw indigo denim and structured leather goods to soft knitwear.
Photographer and creative director Diego Vourakis, working alongside creative directors Juan Duque and Nima Habibzadeh, establishes a consistent visual language that centers on clean lines and a neutral palette. Supporting the imagery, fashion editor Britt Layton focuses on layered styling, while set designer Robert Doran provides a series of uncluttered, seamless environments. Makeup artist Lilly Pollan rounds out the team, ensuring the editorial compositions maintain a subtle, focused polish.
