A.P.C.

Sep 2024

The A.P.C. F/W24 Edit campaign channels a minimalist aesthetic, pairing clean studio compositions with a focus on tactile fabric textures. Through a series of editorial portraits and commercial product still lifes, the work highlights the brand’s signature raw denim, layered knitwear, and structured leather accessories against a neutral white backdrop. The project features photography and creative direction by Diego Vourakis, who worked alongside creative directors Juan Duque and Nima Habibzadeh to establish the visual language. Editorial styling by Britt Layton emphasizes the layering of seasonal outerwear and tailored shirting, while set design by Robert Doran and makeup by Lilly Pollan provide a refined, understated finish to the lookbook. Across both the accessories and apparel, the campaign leans into a clean, graphic approach to fashion photography.

Vertical, Clean, Editorial

White Seamless