Brand
ProjectA.P.C. Summer 2025

A.P.C. A.P.C. Summer 2025 2025
Associated creatives
Tags
Description
Top-down product still of a black leather caged fisherman sandal displayed against an interlaced grid of navy and textured blue woven webbing straps. Bold white typography displaying the A.P.C. logo spans horizontally across the middle of the shoe. Hard direct lighting produces crisp cast shadows beneath the leather straps, highlighting the semi-matte surface finish and the silver-toned side buckle closure.
Style
Vertical, Commercial, Minimalist, Graphic
Techniques
Hard Light
Industries
Footwear
Color
Jet Black (90%)
Background
Geometric Pattern
Context
Advertising Campaign