A.P.C. A.P.C. Summer 2025 2025

Description

A tight, angled fashion campaign photograph highlighting light wash blue denim jeans worn by a shirtless model bent forward. Captured by photographer Diego Vourakis for the A.P.C. Summer 2025 collection, the composition focuses closely on the texture, pocket detailing, and waist of the denim against a high-key, pale neutral background. A clean white A.P.C. logo is rendered across the center of the frame, complementing the minimalist aesthetic and soft, even daylight illumination.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Typography, Soft Light

Industries

Designer Fashion

Color

Background

White Seamless

Context

Advertising Campaign