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  • ·A.P.C. Summer 2025 Light Denim Jeans Campaign
Brand
A.P.C.
ProjectA.P.C. Summer 2025
Close-up of a shirtless person bending over wearing light wash blue denim jeans with white A.P.C. logo text overlay.

A.P.C. A.P.C. Summer 2025 2025

Associated creatives

Diego Vourakis
Diego VourakisPhotographer
Juan Duque
Juan DuqueCreative Director
Nima Habibzadeh
Nima HabibzadehCreative Director
Britt Layton
Britt LaytonFashion Editor/Stylist
Nero
NeroHair Stylist
Lilly Pollan
Lilly PollanMakeup Artist

Tags

light wash denim jeanslight wash jeansdenim jeansblue jeanslight blue denimjeansshirtless manman bending over

Description

A tight, angled fashion campaign photograph highlighting light wash blue denim jeans worn by a shirtless model bent forward. Captured by photographer Diego Vourakis for the A.P.C. Summer 2025 collection, the composition focuses closely on the texture, pocket detailing, and waist of the denim against a high-key, pale neutral background. A clean white A.P.C. logo is rendered across the center of the frame, complementing the minimalist aesthetic and soft, even daylight illumination.