A.P.C. A.P.C. Summer 2025 2025

Description

This campaign image for A.P.C. Summer 2025, photographed by Diego Vourakis with creative direction by Juan Duque and Nima Habibzadeh, captures a relaxed moment by the coast. A woman with long dark hair is seen from a low angle, framed within the open window of a vehicle. She wears a simple white ribbed tank top and stretches her arms up behind her head with her eyes closed, exuding a warm, sun-drenched mood. The background features a pebbled shoreline, sandy beach, and the ocean under a clear sky. The branding text A.P.C. is prominently overlaid across the center of the frame in crisp white letters.