upa! Brand Identity 2026

Description

This photograph captures a climber ascending an indoor plywood bouldering wall adorned with vibrant climbing holds in blue, yellow, and red. The central climber wears a white t-shirt featuring the upa! logo alongside dark shorts and climbing shoes. Two observers are framed in the foreground, with their backs turned to the camera, creating depth within the composition. Natural lighting casts clear shadows across the textured wooden panels of the wall. The project was designed for upa! with contributions from Allie Heesh, Sara Silva Santos, Andreia Luísa, and Huw Saunders.

Style

Artistic, Vertical, Warm, Clean

Techniques

Natural light

Industries

Fitness

Color

Background

Gym

Context

Brand Film / Corporate Video