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Brandupa!
ProjectBrand Identity
Wide exterior view looking into an industrial climbing gym with bouldering walls, climbing holds, and people inside

upa! Brand Identity 2026

Associated creatives

Allie Heesh
Allie HeeshDesign
Sara Silva Santos
Sara Silva SantosDesign
Andreia Luísa
Andreia Luísa
Huw Saunders
Huw SaundersWeb Development

Tags

climbing gym interiorclimbing gymbouldering wallsclimbing holdsindustrial warehouse gym

Description

An expansive interior view of a climbing gym is framed by a wide industrial entrance with weathered plaster and graffiti on the exterior walls. Inside the spacious warehouse venue, multiple bouldering walls featuring colourful climbing holds rise toward a high exposed-beam truss ceiling. Several people are scattered throughout the open-plan space, standing near indoor plants, wooden tables, and lounge seating areas. A hanging sign displaying the upa! logo is mounted on the exterior wall to the left of the entrance.

Style

Horizontal, Commercial, Clean

Industries

Outdoor & Adventure Sports

Background

Warehouse

Context

Brand Film / Corporate Video