upa! Brand Identity 2026

Description

This graphic design showcase features the brand identity for upa, developed by Allie Heesh, Sara Silva Santos, Andreia Luísa, and Huw Saunders. The composition displays repeated black handwritten brush lettering and spray paint impressions of the word upa across a textured white paper background. The high-contrast monochromatic layout highlights expressive typography and graphic rhythm. The piece exemplifies modern visual branding and logo presentation.

Style

Horizontal, Commercial, Monochrome, Clean

Techniques

Typography, Ink

Color

Background

Paper Texture

Context

Advertising Campaign