upa! Brand Identity 2026

About

This video showcases mobile website UI mockups for the upa! brand identity project, designed with vibrant yellow, purple, and green colourways. The interface features responsive vertical layouts displaying sections for opening hours, climbing imagery, event announcements, and an interactive FAQ accordion. Designed by Allie Heesh, Sara Silva Santos, Andreia Luísa, and Huw Saunders, the digital screens combine playful graphic illustrations with clean typography. The dynamic presentation highlights modern web development and graphic design principles tailored for a bouldering brand.