Brandupa!
ProjectBrand Identity

upa! Brand Identity 2026
Associated creatives
Tags
Description
This brand identity project for upa! features a dynamic graphic collage of stickers and vector illustrations arranged across a neutral textured background. Various graphic elements including handwritten arrows, abstract squiggles, and branded typography in green, purple, yellow, and black create an energetic composition. Key text elements include upa! branding and climbing gym details. Designed by Allie Heesh, Sara Silva Santos, Andreia Luísa, and Huw Saunders.
Style
Artistic, Vertical, playful, Graphic, Retro
Techniques
Collage, Typography
Color
Jet Black (40%)
Forest Green (30%)
Golden Yellow (30%)
Background
Paper Texture
Context
Advertising Campaign, Website / Web