upa! Brand Identity 2026

About

This dynamic brand identity video for upa! features an energetic sequence of split-screen motion graphics, bold typography, and stylized climbing footage. Designed collaboratively by Allie Heesh, Sara Silva Santos, Andreia Luísa, and Huw Saunders, the video incorporates vibrant color grading, textured overlays, and expressive graphic elements. The visual composition moves fluidly between graphic design assets and live-action sequences, creating a cohesive and modern brand presentation.