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Brandupa!
ProjectBrand Identity
Collection of colorful hand-drawn graphic icons including arrows, squiggles, symbols, and shapes on a light beige background

upa! Brand Identity 2026

Associated creatives

Allie Heesh
Allie HeeshDesign
Sara Silva Santos
Sara Silva SantosDesign
Andreia Luísa
Andreia Luísa
Huw Saunders
Huw SaundersWeb Development

Tags

hand drawn graphic iconsgraphic iconshand drawn iconshand drawn symbolsbrand identity graphicsarrows and squigglesabstract graphic shapes

Description

A diverse collection of hand-drawn graphic icons, squiggles, arrows, abstract shapes, and symbols arranged in a grid against a light beige textured background. Created for the upa! brand identity project, this visual asset features contributions from Allie Heesh, Sara Silva Santos, Andreia Luísa, and Huw Saunders. The elements incorporate playful lines, dotted trails, facial expressions, and stylized objects rendered in shades of green, purple, yellow, black, and rust orange. The clean composition highlights an illustrative and organic design style.

Style

Artistic, Vertical, playful, Minimalist, Organic

Color

Forest Green (30%)
Lavender (30%)
Jet Black (40%)

Background

Paper Texture

Context

Advertising Campaign, Website / Web