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Brandupa!
ProjectBrand Identity
Typography specimen sheet showing uppercase and lowercase alphabet letters in black against a lavender background

upa! Brand Identity 2026

Associated creatives

Allie Heesh
Allie HeeshDesign
Sara Silva Santos
Sara Silva SantosDesign
Andreia Luísa
Andreia Luísa
Huw Saunders
Huw SaundersWeb Development

Tags

typography specimentypographyspecimen sheetalphabet specimenletterformsfont design

Description

This typographic specimen sheet displays a complete uppercase and lowercase alphabet alongside numbers and punctuation marks for the upa! brand identity project. Designed by Allie Heesh, Sara Silva Santos, Andreia Luísa, and Huw Saunders, the layout presents bold, black, textured letterforms set against a flat lavender background. Additional label text appears across the top and bottom borders, detailing the rough type treatment and weight specifications.

Style

Artistic, Vertical, Clean, Graphic

Techniques

Typography

Color

Lavender (70%)
Jet Black (30%)

Background

Solid Colour

Context

Brand Film / Corporate Video