upa! Brand Identity 2026

Description

An A-frame wooden sandwich board sign stands on a grey concrete pavement outside an urban building. The sign features a black chalkboard panel printed with bilingual text in Portuguese and English asking how someone feels today, alongside numbered levels represented by colorful, zig-zagging and curving graphic arrows in white, yellow, green, blue, purple, orange, pink, and grey. The wooden frame has a natural grain finish and sits at a slight angle on the sidewalk. Designed for upa! by creators Allie Heesh, Sara Silva Santos, Andreia Luísa, and Huw Saunders.