upa! Brand Identity 2026

Description

This image showcases interior signage and directional typography created as part of the brand identity project for upa!, designed by Allie Heesh, Sara Silva Santos, Andreia Luísa, and Huw Saunders. Black sans-serif text and hand-drawn yellow arrows are displayed directly on a white tiled wall, guiding visitors toward different zones such as the training area, lockers, and lounge. A potted monstera plant sits in the foreground, adding natural greenery next to the architectural surfaces. The composition captures a clean spatial design that integrates graphic communication within a contemporary interior environment.

Style

Vertical, Commercial, Warm, Clean

Techniques

Typography

Color

Background

Fabric Texture

Context

Advertising Campaign