upa! Brand Identity 2026

Description

This image features a vertical shot of a black house rules sign mounted on a textured white wall. The sign displays bilingual instructions and icons related to climbing etiquette, with colorful arrows and numbering. To the left, a section of a light wooden indoor climbing wall is visible, featuring several brightly colored climbing holds in yellow, blue, and white. The lighting is bright and even, highlighting the clean interior setting. This visual was created as part of the Brand Identity project for upa!, featuring contributions from Allie Heesh, Sara Silva Santos, Andreia Luísa, and Huw Saunders.