upa! Brand Identity 2026

About

This animated video showcases the brand identity for upa!, featuring bold handwritten-style black typography centered over shifting solid colour backgrounds. Below the main logo, structured informational text displays climbing facility details including website, street number, and postal code. The design emphasizes clean graphic shapes and vibrant alternating backdrops ranging from green and orange to purple, white, and yellow. Created with contributions from Allie Heesh, Sara Silva Santos, Andreia Luísa, and Huw Saunders.