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Brand
upa!
ProjectBrand Identity

upa! Brand Identity 2026

Associated creatives

Allie Heesh
Allie HeeshDesign
Sara Silva Santos
Sara Silva SantosDesign
Andreia Luísa
Andreia Luísa
Huw Saunders
Huw SaundersWeb Developer

Tags

upa brand identitybrand identityweb designclimbing gym websiteui design

Description

This video project showcases the brand identity and website design for upa! climbing gym. The footage cycles through dynamic UI screen recordings of the platform alongside close-up clips of climbing activities, chalk usage, and bouldering walls. The visual language utilizes bold typography, playful hand-drawn graphic overlays, and a vibrant color palette. Designed by Allie Heesh, Sara Silva Santos, Andreia Luísa, and Huw Saunders.