upa! Brand Identity 2026

About

This video project showcases the brand identity and website design for upa! climbing gym. The footage cycles through dynamic UI screen recordings of the platform alongside close-up clips of climbing activities, chalk usage, and bouldering walls. The visual language utilizes bold typography, playful hand-drawn graphic overlays, and a vibrant color palette. Designed by Allie Heesh, Sara Silva Santos, Andreia Luísa, and Huw Saunders.